It was time
When we initially thought up the idea of Unwrap Design we quickly put together a website. We figured it would look weird (and unprofessional) for a web design company to not have a website 😆. So Ben and I met up, designed the site, wrote out the copy, and coded it together.
It was honestly supposed to be that way for a couple months, but we ended up designing and building websites for local businesses instead! It was a very busy (but extremely rewarding and fulfilling) year.
A new hero
We wanted to be more direct with our copy (the wording on the website). People should be able to come to the site and know within 5 seconds what we do, how much it costs, and why it benefits them.
![](https://images.prismic.io/unwrap-marketing/e75a3e09-417d-4418-993d-8cc5932cdd25_CleanShot+2023-11-19+at+22.43.33%402x.png?auto=format%2Ccompress&fit=max&w=3840)
This clearly states what our business does, what services we offer, how much it costs, and why it would benefit a potential customer. We could have said some corporate speaking non-sense, but we appreciate when websites are direct and to the point.
We're also really busy designing client sites, so we had to add a max limit for the number of current businesses we can handle at a time. The "Limited spots available" tag is dynamic and will update based on the number of sites we're currently in the design stage for.
![](https://images.prismic.io/unwrap-marketing/af1aba16-92e3-4c99-ab90-496ca318bbd8_CleanShot+2023-11-19+at+22.29.29%402x.png?auto=format%2Ccompress&rect=23%2C0%2C2421%2C1412&w=3840&fit=max)
Our old landing page design. We wanted to emphasize mobile first, and create a 3d like effect with the diagonal line in the background
Simplified pricing
We talked to a lot of businesses and friends/family about what we offered, using our old website as a supplemental resource.
One thing we heard a lot was that our pricing was confusing! No one else in our area was using the same pricing model as us, so we spent a good amount of time simplifying our pricing plans. Each plan clearly states what you get as a customer, nothing ambiguous or hidden.
![](https://images.prismic.io/unwrap-marketing/feabe0c8-eac2-48d1-ac0b-ffb656299dd7_CleanShot+2023-11-19+at+22.47.25%402x.png?auto=format%2Ccompress&rect=0%2C0%2C2662%2C1408&w=3840&fit=max)
Some of the businesses we talked to wanted a website, but they weren't interested in a monthly plan - so we added a one time payment option.
A large majority if the businesses we talked to also wanted a website and Google ads (PPC). We've had a lot of success running Google ads for clients so far. It naturally made sense to add that as a new pricing plan.
For the managed and one time plan, we added city pages to help increase leads.